THE CLOUT BEHIND KLOUT: 5 Things You Need to Know About Klout

People, especially marketers, love the quantitative. For whatever reason, quantitative measurements make people feel good inside. They like charts. They like graphs. They even like meaningless numbers associated with purely coincidental correlation. Numbers create DEFINITION, so you can feel cozy. “Look at these impressive statistics I lug around from place to place! I must be SAFE!” In [...]